“Wege entstehen darduch dass man sie geht”. Is the company statement by Umarex. This means “Roads are created by those that make them”. They see themselves as a pioneer in airsoft through innovating the distribution of the airsoft guns.
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Before 1972 manufactures sold to wholesalers, Umarex changed this by selling directly to retailers. allowing both benefits to the customers and Umarex by reducing the overall price and increasing margin. Success came swiftly. Umarex became the largest importer of airguns from China. In 1974/75 it made a big impact with internationally renowned brands like Daisy, Marksman, Milbro and Norica.
Airsoft Umarex authenticity
Umarex crowns itself the king of replica’s. With their CP88 they gained technological credibility. The CP88 also called Fast Action system, this system allowed to reload the gun with a dummy slide catch with a gas insertion hidden in the grip plate. This system set to be the future blueprint for all gas pistols. Through the CP88 they formed partnerships with Smith & Wesson, Colt and Beretta. Which resulted in replica’s of iconic guns like the Umarex Beretta Apx Co2 Blowback and Colt 1911 Anniversary Starter Kit.